Whether you like prim and proper English dressage, or rough and tumble Western style riding, Ariat has what you’re looking for! If you’re looking for a boot you can do some serious work in, there is the distressed type that can take some damage, steel toes to protect you from anything and laced up and insulated types that can take whatever’s thrown at them. If you want something nice to go two-stepping in, you can find some real fancy duds in a round toe or camo work. And there is always something for the ladies too! Ariat makes both Western and English boots in women’s sizes plus some fun and kicky moccasins and platform sandals with Native American inspired fringe and beadwork. 

All Ariat boots are manufactured with paramount craftsmanship, meticulous attention to detail and the most advanced technology to guarantee boots that are comfortable, durable and fashion-forward. And it’s not just boots! Ariat also supplies jeans, t-shirts with fun slogans and even some casual dresses. In the accessories department, there are gloves, belts, ponchos and lots of gifts marked with that triple horseshoe logo to let everyone know what your favorite brand of riding wear is.

Ariat has been providing equestrians of all stripes premium performance footwear, apparel and accessories since it’s founding in 1993 in Union City, California by Beth Cross and Pam Parker. Brentwood Associates and LNK Partners both invested in Ariat in 2006. As of 2012, the company is managed by the Donald Fisher family and is now based in Alameda County, California. Ariat is currently the world’s largest brand of riding footwear with retail outlets in 42 countries.

Ariat is the official supplier of equestrian apparel and footwear to the FEI (Federation Equestrian International). Olympic athletes and elite show jumpers have proudly ridden onto the track clad in Ariat. Ariat also has provided sponsorship for Winter Equestrian Festival, Central Park Horse Show, Tryon Park Equestrian Center, and Washington International Horse Shows. Ariat is also the official supplier of equestrian apparel and footwear to the WSTR (World Series of Team Roping) and is the official footwear sponsor of the PBR (Professional Bull Riding). Ariat not only sponsors big name rodeo champions, but encourages the future cowpokes by providing footwear for NHSRA (National High School Rodeo Association).

Ariat is a firm believer in the five virtues of innovation, dedication, balance, athleticism and possibilities. Their goal of creating high quality footwear fit for elite equestrians requires being on top of modern technology but also rooted in traditional patterns to create a variety of innovative designs. Ariat is dedicated to their commitment to provide only the most reliable of products to those who ride, ranch and work in the great outdoors. Horse enthusiasts know the value of both playing hard and working hard. Riders are athletes that put themselves to the test every day, so it only makes sense to give them boots and apparel that can put up with the physical strain. While they always remain true to their values, Ariat perpetually keeps the horizon open to all the possibilities of design and imagination.